Beyond Gummies: Innovating Supplement Delivery | Part II | Maahan Mirnezami
Description
Filiberto and Elisabetta Borghi co-host this episode. The interview with Maahan Mirnezami explores the trends and innovations in the neutraceutical market, particularly focusing on developing products like flat-packaged pills, gummies, and absorbable strips. Maahan highlights the benefits of gummies, including better bioavailability and consumer compliance. The conversation also delves into the company's strategic decisions, marketing approach, and plans for entering the mass market. Maahan discusses the challenges of scaling the business, obtaining financing, and developing compliant products quickly. The interview concludes with a discussion on their vision for future growth and their unique position in the market.
00:00 Introduction
01:01 More Trends in Nutraceuticals
05:12 Challenges and Innovations in Product Development
14:30 Strategic Partnerships and Scaling the Business
20:14 Future Vision and Investment Opportunities
24:04 Conclusion
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